Meet Your Team

Jeff Rabkin President, Creative Director

Jeff has over 12 years of advertising, marketing and strategic consulting experience. He graduated from the University of Minnesota with a BA in Humanities and has a varied background including experience as an editorial photographer, advertising copywriter and brand strategist. As a copywriter with Bozell Kamstra Jeff worked on large corporate campaigns, including General Mills, Cargill and the United States Air Force. Jeff later moved to Perterson Milla Hooks, creating brand and retail advertising for companies like Target, Radisson Hotels and United Way. Jeff also served on the faculty at Brainco, Minneapolis School of Advertising, Design and Interactive Studies for nine years.

Melissa Hillmyer Account Strategist

Melissa has been with Wowza for the past three years and brings a broad range of skills, including planning, strategy, public relations and consumer research. She graduated from Concordia College in Moorhead, receiving her BA in Marketing and Communication with magna cum laude honors. Melissa serves as the primary Account Strategist for Healthy Memphis Common Table and she leads consumer engagement initiatives for the Greater Detroit Area Health Council and Community Health Alliance of Humboldt County. Melissa also has experience conducting qualitative user research studies, managing project plans and coordinating internal operations.

Will Garrison User Experience Developer

Self-taught in the field of Web development and design, Will possesses an expert-level knowledge in understanding usability issues and user-centered design. Will studied at Huntingdon College in Montgomery, Alabama and worked as a freelance Web designer before joining Wowza in early 2006. Will designed and built a complex experimental physician comparison Web site for CAHPS III Reports Team as well as the data displays and user interface for Minnesota Community Measurement’s MNHealthScores.org and Puget Sound Health Alliance’s WACommunityCheckup.org. Will has the ability to create consumer-friendly interfaces that result in an engaging and positive user experience.

Sarah Rathe Art Director

Sarah has over 14 years of experience in art direction and graphic design. Sarah holds a BA in Studio Art and a Graphic Design Certificate from the Minneapolis School of Advertising, Design and Interactive Studies. Sarah designs and directs all visual aspects of Wowza’s produced work, from logos and identity systems to complex interactive health care data reports. Sarah’s previous work experience includes Production Artist at Awardcraft, Inc. and Macintosh Computer Specialist at a public middle school. Sarah joined Wowza in 2004, shortly after the agency started.

Zack Carlson Back-End Developer

Zack has over 5 years of Web development experience, including both small businesses and large corporate clients. He is fluent in PHP, MySQL, CSS and XHTML, with an emphasis on standards-based Web development. His experience includes designing and implementing internal communication tools for Ethicon Endo Surgery with Johnson & Johnson’s Sedation company. Zack also implemented and optimized a Web site for a company that develops Mayo Clinic wellness programs and built an RSS Feed news aggregator for a medical center’s vascular surgery department. Zack has contributed to the back end development of MNHealthScores,org, HealthyMemphis.org and WACommunityCheckup.org.

Ed Emerson Database Developer

Ed has over 8 years of Web application design experience and many years working with mainframe computer operations. Ed’s broad technology skills include database programming and design, digital audio/visual media production and interactive design. Ed’s past work experiences include Artropolis Inc., Xerox, Intran Corp, Viking Monitor, Gage Marketing, Fair Isaac and DynaMark. Since joining Wowza Ed has worked with a range of health care quality data including CAHPS, HEDIS and HIT.

Michelle Goldberg Account Assistant

Michelle graduated from the University of Wisconsin-Madison with a BA in Journalism & Mass Communication and Communication Arts. Michelle worked internationally as a Communications Coordinator at ACP Magazines in Sydney, Australia and as a Community Development Intern for the Foundation for Sustainable Development in Kenya, Africa. Michelle previously worked in promotions for Good Karma Broadcasting and coordinated events for the Madison Museum of Contemporary Art.

Laura Moncrieff Chief Financial Officer

Laura graduated from Carleton College with a major in English. She received her J.D. from the University of Minnesota and worked in tax law at a public accounting firm for two years. After realizing the law industry wasn't her scene, she transitioned to The Sandcastle Group as their Office Manager and Bookkeeper. Currently, she also serves as the bookkeeper for Field Outdoor Spaces. Laura enjoys reading, spending time with her dogs and cats, gardening, hiking and traveling.