There are several methods for collecting data for qualitative consumer research. Some of these methods include:
Individual interviews: This involves conducting one-on-one interviews with consumers to gather detailed information about their attitudes, behaviors, and experiences.
Online surveys: This involves using online platforms to distribute surveys to many consumers, who can then complete the surveys at their own pace and convenience.
Ethnographic research: This involves observing and documenting consumers in their natural environment to understand their behaviors, values, and beliefs.
Diary or journal studies: This involves asking consumers to keep a detailed record of their experiences and behaviors over a period of time, which can then be used to gain insights into their attitudes and preferences.
Content analysis: This involves analyzing and interpreting the content of consumer-generated materials, such as online reviews, social media posts, and blogs, to gain insights into consumer attitudes and behavior.
LEGO Serious Play. This involves facilitating a structured process where consumers use LEGO bricks to construct models that represent their thoughts and ideas and helps them tell illuminating stories.